The 12 feet tall installation, is inspired by the special-edition ‘Inspired By Kerala’ packaging of Apex Ultima Protek
Asian Paints has presented a larger-than-life light installation called ‘Reflections of Kerala’, which is created in collaboration with XXL Collective from the St+art India family. As per the company, this artistic piece honours Kerala’s vibrant culture.
The 12 feet tall installation, is inspired by the special-edition ‘Inspired By Kerala’ packaging of Apex Ultima Protek, Asian Paints’ ultra-durable luxury exterior paint. The installation will be on display at Lulu Mall from 14th May to 28th May.
The brand had also launched a limited-edition packaging of Apex Ultima Protek in March for the people of Kerala. The exterior paint has been widely accepted in Kerala homes because of its protective qualities and durability, especially in extreme weather conditions. Its special packaging captures Kerala’s rich culture, traditions and art forms.
Reflections of Kerala’ reflects Asian Paints’ commitment to preserving the cultural and architectural beauty of Kerala homes against environmental challenges.
The larger-than-life installation combines intricate cutout panels with spectacular lighting. Each cutout represents different cultural elements of Kerala’s heritage. Strategically placed lighting behind the cutout project its designs onto surrounding surfaces, casting captivating shadows, narrating the story and spirt of Kerala through the installation.
The installation showcases classical art forms such as Kathakali, Mohiniyattam, Theyyam, and Kalaripayattu to iconic symbols such as Kerala’s serene backwaters and vibrant wildlife. It also showcases intricate woodwork and gabled roofs seen in temples, mosques, and native homes of Kerala.